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PowerPAC.org is a sister organization to PowerPAC+.


Since 2004, PowerPAC+ and PowerPAC.org have helped progressive, diverse leaders win election to local, state and federal offices. PowerPAC+ ran the first large-scale independent campaign to support Barack Obama’s presidential bid. PowerPAC has powered major social justice movements of our day - defending marriage equality in California, protecting the Latino vote in Arizona, and passing the groundbreaking online voter registration process that has significantly increased participation of voters of color and younger voters.

We concentrate our efforts in states where people of color can change the balance of political power. We’ve had victories in California, Texas, Ohio, Arizona, New Mexico and Georgia. But we don’t stop there. We support social justice champions in strategic races across the country - backing those who make progressive change the centerpiece of their public service. Issues like education, income equality, and immigration are important to the multiracial majority and to the future or our country.[1]

"Our Work"

PowerPAC.org directs financial and human resources to strategic local and state legislative fights, ballot initiatives, and other campaigns by organizing donors who are committed to social justice politics. We identify priority areas for investment and help donors achieve maximum political impact with their political giving.

Our process includes conducting research and analysis on the political landscape, identifying critical social justice issues to bring more voters - particularly voters of color - into the political process.
PowerPAC believes that the most effective way to build political power for historically underrepresented constituencies is to invest in long-term political and for structure that can be mobilized for short-term victories.[2]

Campaign Strategy Engaging in culturally competent campaign methods at local, state, and national level.

Election strategy

PowerPAC.org is committed to supporting the civic engagement of voters of color and the election of progressive leaders of color. Much of our strategy is outlined in the book “Brown Is The New White,” written by our founder Steve Phillips. Our work involves researching where votes of color can make a difference in races, how demographic trends can affect change in public policy and leadership, and how civic engagement methodologies can change how campaigns are run.

Our work has spanned the nationwide (support for Barack Obama and civic engagement in 18 states in the 2007-2008 cycle) to the small (unseating 18-year conservative incumbents in city races in San Bernardino, CA). Most recently we worked with grassroots activists in Georgia to encourage African American voters to turn out in the CD-6 race in Georgia and to build support for Stacey Abrams’ race for Governor there. As we move forward, we will deepen our work in California as well as launching a multi-state initiative to support gubernatorial candidates of color in GA (Stacey Abrams), MD (Benjamin Jealous), AZ (David Garcia), CA (John Chiang), and FL (Andrew Gillum).

Additionally, we are in the process of building a fundraising engine to drive donations by average citizens in low dollar amounts. We think that there is power in crowd-sourcing the support of our communities of color. The voice of the growing economic power of the communities of color must be heard and their power felt.[3]

PowerPAC.org staff

PowerPAC.org as of 2016;[4]

Headquarters: San Francisco, CA

Los Angeles, CA Office

Washington, DC Office