Lorena Chambers

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Lorena Chambers worked for PowerPAC+ in 2012/2013. CEO of Chambers Lopez Strategies LLC, is the only Latina — and one of only two women — to have produced television broadcast commercials for a U.S. Presidential campaign. In 2018, she was the media strategist for PowerPAC Georgia’s I.E. campaign supporting Stacey Abrams in her run for Governor of Georgia, and for Senate Majority PAC’s win in Nevada to elect Jacky Rosen as U.S. Senator. Chambers currently is also a Visiting Research Affiliate at Yale University.

A top-tier political consultant, Chambers worked with Priorities USA in 2012 and 2016 Presidential cycles, leading the CLS team in developing and producing award-winning television and radio advertisements supporting the Democratic nominees for President. She led the development of advertising strategies for I.E. expenditures on behalf of SEIU and PFAW to deliver 71% of Latino voters and re-elect President Obama in 2012.

Chambers has worked consistently to turn Virginia blue by driving the awakening of Virginia Hispanic voters: she is a Founding Member of the Democratic Latinos of Virginia (DLOV) and media consultant in the successful Gubernatorial races of Governors Northam, McAuliffe, Kaine, and Warner. In Nevada, Chambers helped elect Senator Catherine Cortez-Masto in 2016, and in 2010 Chambers produced the I.E. campaign spots against Sharron Angle that led to the margin of victory for then-Senate Majority Leader Harry Reid in Nevada. In 2004, the John Kerry for President campaign chose Chambers to lead its Latino voter advertising campaign.

Chambers was the lead strategist for the AFL-CIO’s civic engagement project to increase the number of Latino, women, and millennial voters for the 2016 elections; she continues today as an informal advisor. CLS includes AFSCME, SEIU, Community Change, PowerPAC, and American Bridge in their roster of clients. As part of CLS’s social marketing activities, Chambers has designed media campaigns to close the underreporting of minority communities in the US Census; to combat human trafficking in the Dominican Republic; and spearheaded counter-trafficking multi-media productions for the US Department of Justice and the Stability Pact Anti-Trafficking Task Force of the Organization for Security and Cooperation in Europe (OSCE) in Vienna, Austria.

A graduate of UCLA and the University of Michigan, Chambers focused her graduate studies on the intersection of American history and feminist theory, analyzing the representation of Latinos in advertising and entertainment. She taught in the Department of History and the Department of Women’s Studies at the University of Michigan, and in the Department of Chicano Studies at the University of California, Santa Barbara. Among other engagements, Chambers has appeared as a political analyst on CNN en Español, Univision, Telemundo, Perspectiva Nacional, and Destination Casa Blanca with Ray Suarez. She sits on the Board, the Ethics Committee, and the Executive Committee.[1]

Background

Lorena Chambers is the only Latina, and one of only two women, to have produced broadcast commercials for a U.S. presidential campaign. At Chambers Lopez Strategies LLC she develops integrated social marketing and political strategies to assist her clients in communicating effectively with consumers and voters in both general and ethnic markets.

As mentioned in the NYTimes, Washington Post, and BuzzFeed, CLS’s advertising spots on behalf of Terry McAuliffe were key in electing him the next governor of Virginia in November 2013. In the 2012 election cycle, the CLS team’s advertising in battleground states for Priorities USA, SEIU, and People For the American Way helped deliver 71% of Latino voters and re-elect President Barack Obama.

In 2008, Chambers led the only advertising campaign targeting Hispanic voters to help elect President Obama, while also creating the Hispanic media for Mark Warner’s successful U.S. Senate campaign in Virginia. As one of the media consultants for the 2004 Kerry-Edwards presidential campaign and the Democratic National Committee (DNC), Chambers oversaw and implemented a multi-million dollar national media strategy and program.

A graduate of UCLA and the University of Michigan, Chambers focused her graduate studies on the intersection of Latino history and feminist theory, and taught in the Department of History and in the Women’s Studies Department at the University of Michigan. She has consulted on messaging campaigns in Austria, the Dominican Republic, and Venezuela in addition to those in the United States, and has presented at the Kennedy School of Government at Harvard University and has appeared on CNN en Español, Univision, Telemundo, and Destination Casa Blanca with Ray Suarez. She is an AIPAC member and sits on the Board and Executive Committee of the American Association of Political Consultants.[2]

At the White House

Julie Martinez Ortega, May 3, 2012

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With Joaquin Guerra, Maria Cardona, Ingrid Duran, Lorena Chambers, Larry Gonzalez and Maria Teresa Kumar at The White House.

"Plotting to... turn Texas Blue"

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Steve Phillips May 15, 2013.

Excited to be plotting and planning with great folks about how to turn Texas Blue and hearing results of Julie Martinez Ortega poll of Texas voters! — with Julie Martinez Ortega, Lorena Chambers, Joaquin Guerra, Eddy Morales and Jenn Brown at Four Seasons Hotel Austin.

References